Oscar Ruiz

Specializes in advising telecommunications, media, sports, and tech companies on growth transformation, corporate strategy, and portfolio management

Oscar, a partner in McKinsey’s Technology, Media & Telecommunications (TMT) Practice, is at the forefront of McKinsey’s TMT B2B and sports practices in Europe, the Middle East, and Africa. With a 25-year career spanning corporate, management consulting, and academia within the TMT sector, Oscar has consistently delivered exceptional service to global telecommunications, media, sports, and tech groups.

Passionate about growth, Oscar focuses on strategy and transformation to empower clients to effectively use digitization and achieve their objectives. His expertise covers strategy definition, organizational and cultural evolution, digital transformation, and organic and inorganic growth, including the successful launch of new ventures.

Some of Oscar’s recent work includes:

  • advising a major European sports league on growth strategy and helping shape a Middle Eastern country’s national sports strategy
  • helping a multicountry operator identify strategic growth pillars, forge digital partnerships, and execute strategic mergers and acquisitions
  • supporting a major operator in their B2B global digital growth plan in cloud computing, cybersecurity, IoT, and big data, facilitating the launch of new business lines and ecosystem development

Past Experience

British Telecom International
President

British Telecom Group
SVP strategy

Boston Consulting Group
Managing director and partner

Education

Kellogg Graduate School of Management
MBA

Telecom Bretagne
MSc, telecommunications engineering